Your customer or potential customer is everywhere! To let them find your business online is critical and here are the marketing tools to help. A classic example is a Restaurant or a Bar. A Restaurant or a Bar owner would be of the school of thought that the main purpose for having an online presence is for people to view their menu and the specials that they offer from time to time or perhaps to make a booking and find their address. Is it really? I would say this is completely wrong! Building on with the example of a Restaurant or a Bar owner with a website, I will put forward 4 marketing tools that they can use to generate more traffic on their website which in turn can lead to more walk-ins at their venue. Blogs – If you run a Restaurant or a Bar, I suppose you are passionate about food so that should give you a million ideas to blog about. You could perhaps share recipes on your blog or write about the new menu items and where the inspiration for the recipe came from. Connect with your customers! Tell them the story; from the source to … Continue reading 4 online marketing tools that every business should utilise to acquire customers